PMI's Service
In the era of accelerated digitalization and the 4th Industrial Revolution, we deliver effective data integration to derive competitive insights, assisting client organizations in data-driven decision-making.
+
To understand consumer perceptions
Consumer needs, perceptions, response
We provide key insights for our clients' decision-making through numerous and in-depth analyses in the fields of marketing research and public research.
We investigate and analyze using various methodologies that can understand consumers' needs, perceptions and responses.
We investigate and analyze using various methodologies that can understand consumers' needs, perceptions and responses.
Consumer research
To analyze consumer behavior
Consumer behavior data
In addition to consumer surveys, PMI provides key insights through important information that can help understand consumer behavior.
We process and analyze extensive Big Data, including consumer behavior data such as Social Buzz data, purchase transaction data and mobile in-app data.
We process and analyze extensive Big Data, including consumer behavior data such as Social Buzz data, purchase transaction data and mobile in-app data.
Behavioral log
Socio · Economic · Cultural Indicators
Macro indicators
We provide data that can analyze the surrounding environment of consumers from multiple angles.
We analyze demographics, commercial districts (types of commercial districts, sales, change indicators, resident population) and floating population status.
We analyze demographics, commercial districts (types of commercial districts, sales, change indicators, resident population) and floating population status.
Environment
PMI's Solution
We integrate behavioral log and environmental data in consumer research to derive insights.
Consumer
Research
Research
+
Behavior log
Environment
data
data
Market trend
Consumer needs & unmet needs
New market opportunities
Go-to-Market
Market share
Idea test for new product
Concept test for new product
Usability test(HUT / Gang / CLT)
UI/UX test
Initial reaction test for new products
Consumer lifestyle
Consumer Segmentation
Targeting
Positioning
Persona analysis
Brand awareness(Brand Index)
Brand strategy
Ad concept test
Ad response measurement
Analysis of Adexecution & sales
index
Consumer DecisionJourney
Touch point analysis
Distribution strategy
Promotion strategy
Pricing
ConsumerSatisfaction CSI
(Customer perience)
Loyal customer analysis
Customer churn analysis
Purchaser tendency analysis
Internal customer satisfaction
Brand dynamics based on social data
New product opportunity based on social data
Demand forecast based on payment data
Payment data and consumer tracking survey
Population flow analysis
Public sector’s policy survey
Public sector’s project evaluation
Industrial scale and status
Human resources & labor condition
Opinion on the certain issue