Service Area

Service Area

Based on various research system and widely abundant research execution experience, PMI provides the best research method upon client's needs and research topics.

· Advertisement Effectiveness Research
· Consumer Related U&A
· New Product Development & Acceptence Research
· Customer Satisfaction Research
· Media Effect Measurement Research
· Demand Forecast Research and others

· Public Office and Service Factual Survey
· Public Awareness Survey
· Policy Related Public Awareness Survey
· Administrative Service Satisfactory Survey
· Policy Development & Evaluation Research
· Social Indicator Survey

· Operates Nation's Largest Size of Panels
· Compared to the Population Census
  Gender / Age / Area Distribution
· Panel's Various Basic Information & OK Cashback
  Precise Targeting by Utilizing Usage Information
· Operates Specific Panel by Topics

· By Project Characteristics & By Client's Needs Cutomized Web Design
· UI & Design Customizing
· Designs Administrator's System
· Provides solutions that are optimized for homepage survey, email survey, mobile survey, and GPS utilized survyes

PMI's Research Method

Qantitative Research
Online research, telephone research, ARS research, 1:1 Interview Research, mail research
Qulitative Research
IDI (In-depth Interview), FGI (Focus Group Interview), HUT (Home Use Test), CLT (Central Location Test), Gang Survey, Mystery Shopping and others
Literature Research
Domestic Literature Research , Foreign Literature Research
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