Driven by research and data expertise,
PMI offers forward-looking strategies
through the fusion of market insights, big data, and AI platforms.
PMI's Service
We integrate diverse data sources—from consumer perceptions to behavioral patterns
and environmental factors—to deliver comprehensive, actionable insights.
Our multidimensional analysis supports clients in making informed, strategic decisions grounded in real-world complexity.
Our multidimensional analysis supports clients in making informed, strategic decisions grounded in real-world complexity.
Consumer research
To understand consumer perceptions
Consumer needs, perceptions, response
We provide key insights for our clients' decision-making through numerous and in-depth analyses in the fields of marketing research and public research.
We investigate and analyze using various methodologies that can understand consumers' needs, perceptions and responses.
Behavioral log
To analyze consumer behavior
Consumer behavior data
In addition to consumer surveys, PMI provides key insights through important information that can help understand consumer behavior.
We process and analyze extensive Big Data, including consumer behavior data such as Social Buzz data, purchase transaction data and mobile in-app data.
Environment
Socio · Economic · Cultural Indicators
Socio · Economic · Cultural Indicators
We provide data that can analyze the surrounding environment of consumers from multiple angles.
We analyze demographics, commercial districts (types of commercial districts, sales, change indicators, resident population) and floating population status.
PMI's Solution
We precisely analyze the connection between consumer decision-making processes
and actual behaviors, delivering insights that are both practical and immediately applicable.
Market trend
Consumer needs &
unmet needs
New market opportunities
Go-to-Market
Market share
Idea test
for new product
Concept test
for new product
Usability test
(HUT / Gang / CLT)
UI/UX test
Initial reaction test for
new products
Consumer lifestyle
Consumer Segmentation
Targeting
Positioning
Persona analysis
Brand awareness
(Brand Index)
Brand strategy
Ad concept test
Ad response
measurement
Analysis of Ad
execution & sales index
Consumer
Decision Journey
Touch point analysis
Distribution
strategy
Promotion strategy
Pricing
Consumer Satisfaction CSI
(Customer perience)
Loyal customer
analysis
Customer
churn analysis
Purchaser
tendency analysis
Internal customer
satisfaction
Brand dynamics
based on social data
New product opportunity
based on social data
Demand forecast
based on payment data
Payment data and
consumer tracking survey
Population
flow analysis
Public sector’s
policy survey
Public sector’s
project evaluation
Industrial scale
and status
Human resources &
labor condition
Opinion on
the certain issue
