Marketing Research

Marketing research

PMI Co., Ltd. provides research services necessary for the entire marketing process,including the "market and customer analysis stage," "product development stage," and "Strengthening post-competitiveness stage" to make succesful marketing decisions for customers

Post-management&competitiveness
enforcement

· Evaluation survey on marketing activity
· User satisfaction survey
· Survey on customer tendency
(new/risk on termination,etc)

· Mystery shopping survey for
service quality evaluation
Competition and market
opportunity analysis

· Proceed survey to
identify market structure

· Brand competitiveness survey
· Consumer U&A survey
Product development

· Product and service concept
acceptance survey

· Demand forecasting survey
· Establishment of advertising concepts
and pre-response inspection survey

· Survey of initial responses after product
and service launch
Client analysis & direction
setting for targeting

· Consumer survey for STP analysis
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